4 Ways Your Small Business Could Be Found on Google
In this post we’re quickly covering four simple ways your small business can be found on Google.
1- Locally: These are your “spots on the map.” Your “Google My Business Listing” is the main driver here. This is a free listing from Google. Also where your reviews will show up.
2- Organically: This is mainly your website and each individual link and page that makes up your site. Done properly, this links can show up in a ton of places. Google rewards depth and authority in a site. Also important to work with webmaster tools to have Google crawl the site often.
3- Search Ads: Simple enough right? Buy the keyword/phrase in your area and show up. What you pay and how well you do here is based on several variables… mainly how your ad campaign is set up.
4- Display Network: Believe it or not… Google was way ahead of Facebook in Display Ads online. Google’s display network has a huge reach via websites and apps that are part of the network.