Nielen does all kinds of research and ratings, etc.

Some really interesting recent stats revealed in most demographics smartphones are not a luxury anymore.

Nielsen’s “smartphone penetration by age” chart, which shows that 80% of those in both the 18-24 and the 25-34 age groups who acquired a phone in the last 3 months chose a smartphone.

Further stats show in the “recent acquisitions” area (Activated phones in the last 3 months) 69% of all phones activated across all demographics were smartphones.

80% of 25 to 34 year-olds who make 100k per year own smartphones.

75% of 35 to 44 year-olds who make 100k per year own smartphones.

Also notice how even folks with less income have smartphones. Interesting for sure!

As always – I like to give you the latest stats.

If you’re still not doing any mobile marketing you are falling behind.

To get your mobile website going visit…

Mobile Marketing CMS

Did you see the GoDaddy 2012 Superbowl Commercials?

GoDaddy’s marketing people are challenged to come up with an outrageous commercial or two every year.

2012 was no different.

What I noticed more than anything is their use of a QR Code.

Wow, am I that much of geek? That’s what I noticed? LOL!

It’s true! I am a Mobile Marketing junkie. What can I say.

GoDaddy reported an amazing record-breaking day.

Was it all the doing of the QR Code? Not sure and I doubt it.

A couple take-aways for you though…

1- I think they could’ve done a better job calling attention to the code.

Maybe an arrow or two? Words on the screen… “Scan this code and …”

So keep that in mind when you use QR Codes in your marketing. Give a clear call to action.

Take-away number 2…

Use of QR Codes. In 2009 scans of QR Codes were about 80,000 per month. End of 2011 that number jumped to 2,000,000!

And always – always be sure your codes go directly to a mobile web page that loads quickly and looks good on the small screen.

To create your mobile pages and generate your QR Codes under one roof go to…

MobileMarketingCMS

Someone wants asked a famous bank robber…

“Why do you rob banks?” His reply… “Because that’s where the money is.”

If your prospect doesn’t have the “dinero” they won’t become a client or customer of yours. Yes it some cases you’ll be able to put forth such a compelling case. You’ll be able to make them itch so much that they “scratch around” for the money to do business with you.

Yes, it’s possible. But it’s also better to play good odds and target prospects who have the money to invest with you.

Now, this short post will not cover even a half a percentage point of the myriad of marketing activities you can employ to reach the right prospect. But let’s narrow it down to how you can use QR Codes in your marketing as one of your strategies.

Check out these stats and pay attention to the 3^rd

Image via Wikipedia

1- Back in June 14 million people scanned a QR code with their mobile device.

But dig a little deeper…

2 -40% of consumers ages 25 – 34 have scanned a QR Code.

It gets a little better.

3 – One out of three consumers who have scanned a QR Code have a household income of 100k per year, according to comScore.

There’s no doubt QR codes should be used on everything from Business Cards to Brochures to Direct Mail.

You can call your prospects to action and get them to download some more info and you can even have them register for an event.

Some tips…

Give them extremely clear instructions.

“Scan this code with your smartphone”

Tell them why they should scan it…

“and get 2 weeks free” – “and hold your spot because space is limited.”

Then, make sure your code leads to a mobile page.

Reinforce the call to action and the clear instructions on the mobile page.

“Great, you made it. Now, take a minute and fill in the form below to get your (wizbang gift)”

Then you give them a few bullets and tell them one more time to fill in your form.

According to International Data Corporation, by 2015 more people in the U.S. will access the web through their mobile devices than through PC’s.

Generate your mobile site and QR codes here in just a few minutes…

There’s a grand-debate going on.

And that is…

“Is a Mobile Website a Compressed (or to use a tech term, smooshed) version of my normal website with all the same words, all the same images, etc, etc? Or, is it a totally different website where I carefully select words, images and calls to action?”

For the vast majority of small business owners the answer is… “A different site.” Of course a mobile site works together with your desktop site. How? It gets served to the mobile visitor when it detects a mobile browser.

Sure it can be a .mobi address or it can be a m.yoursite address. The decision is based on your goals and the needs of your business.

But when it comes to content you must be careful. You can’t just throw all the same words and images up on your mobile website. You must be selective. You must “keep it pithy.” Why?

Have you ever heard someone in the news media say… “It was taken out of context!” Well, if you copy and past the words from your desk-top website on to your mobile marketing website you’ll be taking the content out of context. It really is that simple.

I guess you should take a lesson from Twitter…

Of course you have more than just 140 characters to work with but the harder you work to really get your best and least amount of words into your mobile site the better you’re going to be.

Think headlines, bullet points, basic (but effective) descriptions and compelling and concise offers. Remind your visitor she can click to call you at any time or fill in your form and request more information, or take you up on your offer.

What info to ask for on your mobile forms…

I am a big believer and practitioner of collecting physical addresses from website visitors when appropriate. But your “on the go” browsers should only be asked for name, email and mobile phone number. You’re much better off making sure you’ll get the lead and not scare them off by expecting them to use their thumbs too much.

How long should a mobile page be?

Again it depends on the context. If it is a report of some sort that will keep the reader’s eyes glued you can go as long as you must to get the message out. But for marketing purposes, one push of the thumb to the touch screen of the smart-phone should help your visitor navigate through a compelling headline, bullet points and offer.

The key take-away…

The small screen demands that you shorten your message and give your visitor a great experience. If you do, they will reward you by getting one step closer to doing business with your company.

To get started with your Mobile Marketing Website Visit Mobile Marketing CMS Now.

Do you use Google Adwords, Facebook Ads, or Bing’s Pay Per Click program? No matter which one is your favorite Pay Per Click or Pay Per Impressions is a must if you’re going to exploit every angle in your internet marketing efforts.

So it only makes sense that Mobile Pay Per Click is on the rise. Mobile Pay Per Click (MPPC from now on) is simply targeting only mobile devices for your key words and terms. If you log in to your Google Adwords account you can see the option to target smartphones and devices. You’ll also note in Google’s instructional video about MPPC they want you to send the searcher to your mobile website. Duh! The good news about MPPC right now is cost per clicks are still pretty low so you can really increase your ROI.  Stay tuned because the next episode of “Mobile Marketing Tips TV” will be about mobile pay per click.

While browsing through a state-wide business mag yesterday I came across an ad with a QR Code.

Nothing new of course, since we see QR Codes more and more!

But this time was different…

I’m so proud to finally be able to report a business who gets it.

So let’s explore what they did right when it comes to Mobile Marketing and QR Codes

This law firm brought their print marketing to life following all the QR Code commandments…

1. They placed the code in the proper spot. Bottom right. Of course, there are some instances where you can vary this, but for the most part a bottom right call to action is the way to go.
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2. They followed the “Call to Action” rules and offered an informational report.
3. Most important! Their QR Code opened up to a mobile optimized page which loaded quickly.
4. As an added bonus they also collected contact info in exchange for the report the offered in the ad.

It’s great to see a business who “gets it!”

One of the reasons we built a code generator and landing page builder into Mobile Marketing CMS is to facilitate the process above. “Proper Mobile Marketing Principles.”

I’m confident that as time goes on more and more businesses will “get it” when it comes to QR Codes