Nielen does all kinds of research and ratings, etc.
Some really interesting recent stats revealed in most demographics smartphones are not a luxury anymore.
Nielsen’s “smartphone penetration by age” chart, which shows that 80% of those in both the 18-24 and the 25-34 age groups who acquired a phone in the last 3 months chose a smartphone.
Further stats show in the “recent acquisitions” area (Activated phones in the last 3 months) 69% of all phones activated across all demographics were smartphones.
80% of 25 to 34 year-olds who make 100k per year own smartphones.
75% of 35 to 44 year-olds who make 100k per year own smartphones.
Also notice how even folks with less income have smartphones. Interesting for sure!
As always – I like to give you the latest stats.
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